The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

? PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

? At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

? You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

? You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

Summary:
If you have read or have been involved in personal development, whether it is goal-setting, time management, motivation, weight loss, or the many other categories and have not taken hold of what you desired, chances are that you're lacking an inner drive towards that elusive goal.


Keywords:
inspiration, inspirational thought, self improvement, fear, inspirational


Article Body:
If you have read or have been involved in personal development, whether it is goal-setting, time management, motivation, weight loss, or the many other categories and have not taken hold of what you desired, chances are that you're lacking an inner drive towards that elusive goal.


You have brought books, CDs, tapes, searched the internet, and maybe even attended seminars, but yet you find that you fall short of your desire or you don't even come one step closer to what you set out to achieve. You may ask yourself "Why do I keep failing? Am I supposed to just remain who I am today?"


Do not lose hope and sight of your goal. If you have obtained personal development resources before, you have a desire to improve. You have a desire to be intimate in your relationships. You have a desire to look your best. You have a desire to free yourself from debt.


Here is a fantastic analogy to help you see the problem. By not defining the problem correctly you can not provide a correct solution, leaving you to wonder your whole life about "what could have been". Think of the books you read, the cds you listen to, the seminars you attend, as a spark. This spark has an extremely powerful potential. It has the potential to ignite and create fire. Can you see the relation between the spark and the resources you read and listen to? These personal development guides create an internal spark in you. They pump you up guiding you towards your goal's correct path.


However, it doesn't take long until you find yourself not moving forward on the path toward your goal, or that you have totally moved off the path. You may have even lost ground by feeling so beaten up after failing you enter into a state of depression and fear. What you need is to turn the spark gained from the personal development resources into a roaring fire. A fire so dominant and independent that it will continue to burn and not require outside help in keeping it that way. To see what can fuel that spark into a fire, ask yourself, "this internal desire I have to improve, where is it coming from?" Are you sick of arguing with your partner or friends and you want to have more intimate relationships? Is it that you're tired of worrying about being able to put food on the table, provide clothing, and shelter? Are you embarrassed by how those additional pounds make you look?


Now that it is apparent as to why you want to improve, make it a strong fear. Using the financial example: you are struggling to create and provide the necessities. Create the fear that one day you will be unable to provide, or that for once in your life you want to give without worrying about the financial burden. This is your fear. This is your fuel for the spark to ignite it into a roaring fire and keeping it burning strongly.


So the next time you feel you do not have what it takes to achieve that elusive goal, recall the fear of what could be. Pull out that fear and use it to propel yourself forward. By asking yourself "what could be", you will avoid yourself saying later "what could have been".

Summary:

We attach significance to the turning of the calendar, and when the calendar turns to a new year, it means more than learning to change a digit when we write a check – we’ve started a new chapter.

Keywords:

Goal Setting, professional development, personal development, learning, lessons, fun, learning list, year end

Article Body:

We attach significance to the turning of the calendar, and when the calendar turns to a new year, it means more than learning to change a digit when we write a check – we’ve started a new chapter.

It is instructive for us to think about how we can get the most from the end of chapter 2005. Here are my ten recommendations for you:

Reconnect with an old friend or colleague. You know who I mean. The person who came to your mind as you read that sentence. Make the effort to call or contact them. But do more than just say hello. If they live close, get together for a meal or an evening. If they live further away, schedule time for a long, relaxed phone call. However you connect, make sure that you spend time on more than just “the good old days” and the old stories. Learn about what this person is doing, their goals and dreams. And see what you can do to help them achieve those things.

Spend one day in service to others. Volunteer your day to a service organization. Go to a nursing home. Rake the neighbor’s leaves. Use your professional skills in a pro bono way. It doesn’t matter what you do, just do it with a giving heart.

Read one book you’ve wanted to read. If you are a big reader, you already have a stack to read. Pick one and commit to getting it read. If you read less and don’t have a book in mind, talk to someone you trust and admire and ask them for a suggestion. It doesn’t matter what the book is; pick it, and read it.

Give someone a book that you have found personally valuable. Maybe it is the book you are now going to read. Maybe it is something you read in January, or maybe it is your favorite children’s book. Again, what the book is doesn’t matter, the joy comes in identifying a person who will enjoy and benefit from it the way that you did. When you give them the book, make sure you share with them why you are sharing it with them – it will mean so much to them.

Make a list of the things you’ve learned this year. Hopefully it is a long list! Don’t try to do this all at one time. Give yourself a place to write and a couple of days to allow your mind to find these nuggets.

Identify the top five. Review the list you made and pull out the five that are most important to you. Write them down and think about why they are so valuable to you and how you can benefit from them today and in the future.

Make a list of the most fun things you have done this year. You will have fun making this list – and yes I do mean make a list!

Identify why they were the most fun so you can do more of it next year. This only makes sense. Once you have thought about your “most fun”, figure out how to get more of it into your life – whether it is an experience, time with specific people or whatever.

Commit to having another experience before December 31st that you could add to your “most fun” list. Too often fun gets sidelined, especially near the busy end of the year. Don’t let it happen. Make sure that you have some big fun before the end of the year.

Make a list of things you want to learn next year. Some things in life we learn serendipitously, and those are precious indeed. But we can also determine what we want to learn and why. Make some of those determinations now before you turn your calendar to the New Year.

Some of these are forward-looking tasks, some retrospective. That is intentional. It is important for us to consistently and regularly reflect, and of course when we look to the future we will see where we are going – and correct our course to get where we want to go.

These items may feel more personal than professional. Actually they are both. If you are reading this from a professional development perspective, I urge you to do these items.

These actions will be like magic in your life. Your life will be richer and more satisfying and you will be moving in the direction of your potential when you do these things.

Summary:

What makes some people so energetic and admired that they become a magnet in attracting others to them. You know, the kind of person you enjoy being in their company. It has little to do with good looks, being abundantly wealthy, owning an expensive car, or wearing the latest fashion statement.

It has everything to do with how you think, react, interact, and manage your time effectively. Take action daily with these 15 proven steps in 30 days to become a commanding presence.

Keywords:

personal power, motivation, take action, positive attitude

Article Body:

What makes some people so energetic and admired that they become a magnet in attracting others to them. You know, the kind of person you enjoy being in their company. It has little to do with good looks, being abundantly wealthy, owning an expensive car, or wearing the latest fashion statement. Of course, these can't hurt if you are lucky enough to have them.

It has everything to do with how you think, react, interact, and manage your time effectively. Being a success in life, love, business, and all personal activities takes work and a conscious "awareness" of the qualities and traits that can make you a confident, take charge person that attracts both men and women.

Think about each and every one of the traits listed below. On a daily basis "take action" on one or two of these qualities or traits. Small steps on a daily basis can lead to massive changes over time. Taken as a whole, they can be overwhelming. Progress is not made overnight, but by taking small chunks and tackling them one at a time. Take small steps today and your momentum will pick up next week, next month, next year...compounding like interest in a bank.

15 Steps To Becoming A New Person...

1. Maintain An Even Keel!

Have you ever met a hot head, angry, bitter person that you love to be with. Your temperament and how you handle yourself in all situations can determine your "cool" factor. Maintain steady, sturdy, and stable. Think before you act. Don't get this confused with personality. Some folks are laid back, some are lively and animated. All are perfectly fine to be who you are, but when the ship hits the fan or when you are being pulled in five different directions, how you react is what's important.

2. Have A Sense Of Humor!

Be self-deprecating and disarming. You have to be willing to poke fun at yourself from time to time, rather than be staunchly serious. Like anything else in life, humor has to be used in moderation and at the right time to be effective.

3. Smile!

Try this experiment. As you pass 3 people at work, have a somber or uncaring look on your face (This may be normal for you). Next, pass 3 people with a big, genuine smile on your face and offer a short greeting. What kind of reaction do you get? How did it make you feel? How did it make them feel? People love to feel valued and important. You can make someone's day just by giving a simple smile.

4. Treat People Like You Would Want To Be Treated!

What goes around comes around. Everyone deserves to be treated with respect and dignity. This applies in front of them and behind their back. Don't get caught up in viscous gossip.

5. Remember Peoples Names And Small Details About Them!

More importantly use both of them in conversation. People love to hear their names and asking a question about their life shows you have an interest in them on a personal level.

6. Be Honest!

If you lie, even a small little white lie, eventually you will get caught in it. Everyone appreciates direct honesty, even if it is not popular or what they want to hear.

7. Let Other People Talk!

Conversation needs to be two sided to take place. Let the other person do most of the talking. Remain attentive and interested in what the person has to say.

8. Listen!

Really listen to what the other person is telling you. When he or she is talking, give direct eye contact and don't think of how you are going to respond. Process what they are saying and then formulate your answer. Too many people do not listen when people talk but instead think about what they will say next and miss most of what that person said.

9. Do Your Homework!

Don't go into anything unprepared. Plan and organize what you need to do. Checklists work great, this is why pilots use them....to not forget anything. Wasting someone's time due to poor planning leaves a bad impression. Even a little preparation, if rushed, goes a long way.

10. Be Disciplined!

Physical, mental, emotional, and spiritual discipline is at the core of your being. Work on improving it every single day.

11. Stand Up Straight And Fly Right!

Good posture commands attention. Shoulders back, stomach in, butt in, and direct eye contact give you a commanding presence.

12. Be Compassionate And Caring!

The world is a hard place, but caring and compassionate people always make a difference in an otherwise selfish world.

13. Find A Mentor!

Emulate someone you admire. Good role models help us build our own unique model of who we are.

14. Associate With Positive People!

If you want to be upbeat, positive, and confident, don't hang around with petty, nasty, complaining, whiney people. They will bring you down if you let them or you will become one of them. You know the type, complains at work but does nothing to change their unhappy situation. Life is too short to be pessimistic. Choose people who laugh, have goals and objectives, and are interested in living life to the fullest.

15. Give!

Give your time or give your money to worthwhile causes. What you give and how much you give will come back to you in spades in all kinds of ways. Misers are unhappy people.

Everyday strive to be the best that you can possibly be. Will you stumble along the way? Sure, but it is how you get up and continue that counts. It is the small effort that you take daily that can lead to the dynamic, "gee I wish I were like him/her" person you deserve to be.

Your attitude determines your altitude in life. Good luck and start today!

There are dozens of fun office gift exchange games people can play during the Christmas season. Officemates might have a "secret Santa" gift exchange or a popular "white elephant" gift exchange. All are popular and always fun, provided the rules are clear and everyone understands them.

One of the most popular office games involving Christmas gifts is the "white elephant" gift exchange. The rules can vary depending on the office and participants, but generally it works something like this. Each person participating purchases a gift not to exceed a certain dollar amount (determined in advance and might range from $5 to $20, again depending on the group). The object here is a fun gift, so anything particularly practical is not welcome. You're looking for unusual and interesting, perhaps funny, and something other people will want.

Everyone who's participating in the exchange gets a number (the number should be the same as the number of presents). The numbers should be they drawn out of a hat or something else (perhaps a Santa hat, in recognition of the season?). So, the person who draws number "1" goes first and picks a present. They open it and keep it. The second person can either pick a different present or they can "steal" the first present. They can't open a present until they are sure they are keeping their choice and not picking the first gift. This continues until everyone has a present. Any present that's been opened can be subject to stealing, but a gift can only be stolen three times.

At the end of the game, the person who was the first to open a present can steal a gift if they choose, since they didn't have an opportunity earlier.

In this game there's always one gift that everyone wants and will steal over and over again. What makes it fun is trying to figure out who is going to get the most coveted gift. In some cases, people can end up with the gift they brought.

Originally the "white elephant" gift exchange was a way for people to "regift" or give someone a gift they themselves received and don't want. For a fun twist, you could ask people to bring something from their home like that, or you can require they purchase something (with the aforementioned limit on spending).

There are many varieties of the Secret Santa game, which is so popular in offices, but one option that's fun involves putting a dollar limit on the purchase and having participants actually make "Santa lists". Here's how it works: Those participating create a little list for "Santa". There should also be a dollar limit placed on this gift exchange, so if that is $10, then people should only list items on their Santa list that can be purchased for $10 or less.

Everyone who is participating draws a list out of a hat, or some other object, and sets about shopping for that person. They know who they are shopping for, but the recipient doesn't. On exchange day, the Secret Santas must deliver the gifts to their officemates' desks without being seen. Those participating can decide if they want people to sign the cards attached to the gifts, or if the secret should stay a secret. If they choose the latter, gift giving can be interesting, since it's anonymous, but many people choose to have cards signed so in the end, people who to thank for their gifts.